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Homeowner Advice

General tips and advice for homeowners covering maintenance, seasonal tips and everyday property care.

Homeowner Advice

Finance Influencers: Could They Cost You?

Love them or hate them. Social media influencers are everywhere. With an estimated 127 million (*click on any link text to read the source of our information) influencers worldwide, with content from home renovations to DIY hacks, there’s no shortage of online advice – but what about when it comes to your money?

Love them or hate them. Social media influencers are everywhere. With an estimated 127 million (*click on any link text to read the source of our information) influencers worldwide, with content from home renovations to DIY hacks, there’s no shortage of online advice – but what about when it comes to your money?

Believe it or not, finance influencers (also known as finfluencers) are becoming increasingly popular. In fact, one in five people admit they have made investments based on recommendations they’ve found online, with a further 69% of consumers saying they trust influencer recommendations.

At face value, it might seem harmless to follow financial guidance found on the internet. But just because advice is popular doesn’t mean it’s reliable. We’ve teamed up with My Money Expert to explain why social media money tips might not be as good as they seem – and how to protect yourself from financial pitfalls.

Unregulated advice

Did you know that 13.7% of people use social media as a resource for financial guidance?

It’s easy to be swept up in professional-looking videos, but 74% of those who followed financial guidance from social media lost money or experienced an undesired outcome.

Hardly any financial guidance online is regulated, meaning that any decision made based on this has little protection. If you want to file a complaint because of an undesired outcome, the regulator is unlikely to compensate you because it wasn’t advice.

That’s why working with a regulated financial adviser like My Money Expert is crucial. Unlike influencers, they’re held to strict standards to protect your money. A good way to think about it is by applying it to the world of trade. It’s a bit like hiring a tradesperson with no qualifications. If they botch a job, you’re left footing the bill – no guarantees, no protections, just an expensive mistake. But when you use a qualified professional, you know they’ve trained for years, follow industry regulations, and are held to high standards.

Not personal to you

Directed to an audience of millions, money tips seen on Facebook or TikTok are given on a general basis. Assuming your circumstances, the influencer might assume your finances, goals, and lifestyle without knowing anything about you.

A financial adviser, on the other hand, will chat about your current income and outgoings, as well as your future goals. You not only receive tailored information but also protection for your money. If you’re in an unlikely situation where you’ve received poor advice, the firm/adviser must reinstate you to your original position. In fact, research found that those who took financial advice ended up nearly £48,000 better off over 10 years than those who didn’t!

While financial education is essential, it’s equally important that information on social media is approached with caution and that you seek advice when in doubt.

If you want to make the most of your money, why not speak to a regulated expert?

Get in touch with My Money Expert today for personalised, reliable guidance you can trust.

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My Money Expert has been helping the UK to unlock its financial potential since 2010. Rated 5 Stars on Trustpilot, we offer regulated independent financial advice on a variety of areas including investments, ISAs, pension consolidation and retirement planning. We’re proud to be a B Corporation and are committed to doing right by our clients, as well as the wider community.

Looking for more homeowner advice advice?

Find clear, practical answers to common homeowner advice questions, helping homeowners understand everyday issues, know what checks they can carry out safely, and when it is best to contact a qualified professional.

  • What home repairs should I never attempt myself?

    Gas work - full stop. Any work on gas appliances must be done by a Gas Safe registered engineer by law. Structural changes like removing walls, altering roof timbers, or touching anything load-bearing need professional assessment and often Building Regulations sign-off. Electrical work involving the consumer unit or new circuits must meet Part P. And if your property was built before 2000, be aware asbestos may be present - it can only be handled by a licensed specialist.

  • Which home improvements add the most value to a property?

    Improvements that add usable space or modernise the rooms buyers scrutinise most tend to deliver the strongest returns. Loft conversions consistently top the list - adding a bedroom and bathroom can add more value than the work costs in many areas. Kitchen and bathroom updates are next. Open-plan ground-floor extensions connecting to a kitchen-diner have become one of the most sought-after layouts in UK family homes. And energy improvements - insulation, a new boiler, solar panels - are increasingly influencing buyer decisions as running costs become a bigger part of the conversation.

  • Should I renovate my home or move house?

    There's no universal right answer - it depends on your situation. Moving gets you what you want without living through a building site, but stamp duty, estate agent fees, and moving costs can easily add up to tens of thousands of pounds. Renovating lets you stay put and invest in your own property, but comes with disruption and unexpected costs. The most useful comparison: get a clear view of what your home could realistically be worth after the work, and what a move would actually cost end to end. A local estate agent and a builder's quote can give you those two numbers.

  • What does a home survey actually cover and do I need one when buying?

    A survey is an independent assessment of a property's condition carried out by a qualified surveyor - separate from the mortgage valuation, which only tells the lender what the property is worth, not what's wrong with it. A HomeBuyer Report flags visible defects and anything that needs further investigation. A Full Building Survey goes deeper and is worth the extra cost on older, larger, or unusual properties. Given that a house is likely the biggest purchase you'll ever make, skipping the survey to save a few hundred pounds is a false economy - a single missed issue can cost far more to put right.

  • What should I do before starting any major home improvement project?

    Get your paperwork in order before anyone picks up a tool. Check whether you need planning permission or Building Regulations approval. Find out whether a Party Wall Agreement applies. Confirm your home insurance covers you during the works. Get at least three written quotes and make sure the scope of work is clearly agreed in writing with whoever you hire. And have a contingency budget - on almost any renovation, something unexpected comes up. The projects that go smoothly are usually the ones that were properly planned before they started.

  • What is the difference between freehold and leasehold and why does it matter for home improvements?

    If you own the freehold, you own the property and the land it sits on outright - you can generally do what you like subject to planning rules. If you own a leasehold property (common with flats), you own the right to live there for the remaining lease term, but the freeholder owns the building. This matters for home improvements because many leases require you to get the freeholder's written permission before making alterations - sometimes even internal ones. Always check your lease before starting any work, as doing alterations without the required consent can cause problems when you come to sell.

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