TrustATrader is delighted to announce that critically acclaimed actor James McAvoy will be the new voice for our TV and radio marketing campaigns for the next 18 months, starting this December. Currently starring in the hit drama His Dark Materials, McAvoy’s previous notable roles include The X-Men series, The Last King of Scotland, Filth, Split, and Atonement. The actor also received BIFA nominations for Best Actor for his roles in The Last King of Scotland (2006) and Filth (2013), taking home the trophy for the latter.
TrustATrader is over the moon to be getting a fresh new voice for its TV and radio ads, as national advertising has been a key factor in our success over the last decade and more. While our commitment to marketing helps the TrustATrader brand with its consistent growth, it also ensures that millions of customers continue to visit our website each year to use our member services.
Having a trusted and recognisable Hollywood star voice our advertising campaigns is a key part of our strategy to keep the TrustATrader brand at the forefront of consumers’ minds on a daily basis.
Another important element of TrustATrader’s successful marketing strategy is our considerable sponsorship deal with ITV. Also voiced by McAvoy, these campaigns give us wide coverage spanning Saturday night’s primetime gameshows on ITV1, and sponsorship across ITV2, ITV3, ITV Movies, and ITV4 Daytime & Early Evenings.
TrustATrader also advertises on regional and national radio stations, including Heart, LBC, Smooth Radio, and talkSPORT. This campaign is designed to convey the trust that people can be sure of when using TrustATrader, by highlighting the 15 Point Assessment that all members must pass. With the tagline ‘That’s a job for the TrustATrader Professionals’, these ads further set TrustATrader apart from the competition, communicating that they are the only brand to turn to when you want the reassurance that you’ll be dealing with the very best.
If you’d like to learn more about TrustATrader’s advertising strategy, you can find out more here.
As well as mass advertising, TrustATrader also likes to shine the spotlight on its amazing members. Members are invited to get in touch and submit their work, where they can be published in a Top Work of the Month blog post and also on social media.
If you're a TrustATrader member and would like TrustATrader to share your work, awards, and achievements, don't hesitate to get in touch.